How to be king in content marketing?

Table of content marketing 

• What is content marketing

• Process of content marketing

• Steps to rank your website on Google SERP

• Steps to create a high quality content

• Tools for content marking

Content marketing means it is an effective marketing technique of creating and distributing valuable online content like videos, blogs and etc.., to the targeted audience. 

And we remember that' content is always a king in marketing'.

And this form of marketing involves simulating interest in a brand's products or services by creating and sharing online material. 

The process of content marketing are

1. Decide what goal you want to achieve with your content marketing campaign.

2. Define buyer personas  to determine the audience is best suited for your cocontent

3. Run content audits to determine the best type of content that can be uused.

4. Choose an appropriate content management ssystem.

5. Start brainstorming for ideas for new content.

6. Set an on a particular type of content you want to create.

And after creating great content that has quality and it will help your target audiences and get best results from your post but creating a great content will not bring you traffic or any leads from your post. But you have to get success and for to that, we need to create a high quality content that helps your website's to rank on Google SERP. And these are the steps to follow:

• Perform research on your chosen keyword - Researching keywords in different ways that can bring you many benefits to your content like identifying a list of keywords that are relevant to your blog's,videos.., etc. And you can check the keywords that your competitors are ranking in Google

• Create a content that fulfills users required - For main purpose to create a content to our target audiences for getting useful information from us and to be fulfilled their requirements.

• Make your content readable - the content should be readable and understandable in simple ways to our customers.

• Tips to engage with your targeted audience:

• Blogs

• Video's

• Infographics

• Case studies

• White papers

• E- books

• Keep your content flow organised.

• Add resources from well-known sites to your post - Be sure that you add resources that you are used and got positive results from it.

• Opt for white hat techniques.

• Different forms of content that features infographics, videos, and images in your post - By doing these your audience will not be bored and gets entertained and information from your post. So, that he can spend time on your blog.

• Review your content - By reviewing your content that you can see any grammar mistakes on post or some relevant information in missing on post and so that you can post the article without any worry.

• And to increase dwell time always create a comprehensive long and increasing content.

Steps to create a high quality content

• Begin with a comprehensive  introduction - Always have a good introduction for your post.

• Content should be relevant to the chosen keyword - It is important to do keywords research for getting high search volume, high relevancy and less competition.

• Create a click worthy title - You must create a click worthy title like by adding numbers, shorten header tags or eye catchy title to attract your audiences.

• Include LSI keywords in your content - LSI stands for latent semantic indexing, it is used to drive relevant traffic and create more visibility on SERP's. And LSI keywords can improve your search position in featured snippets.

• Headings and subheadings should consists of the words and variants.

•  Shorten your sentences and paragraphs - By doing these your targeted audience will not  be distracted or bored in your post. And give less information on your post.

• Building a comprehensive internal linking structure of web pages - It is an online navigation of hyperlinks from other websites to your website. And in this way, we can drive referral traffic and increase the websites authority.

• Add suitable images with descriptive all text. 

• Update your content regularly - Be update and let even your targeted audiences also get updated.

• Finalize your CTA - After doing all these you have to get succeed in call to action and lead from your post.

And tools for content research and content marketing are:

1. Buffer

2. Buzzsumo

3. Followerwonk

4. Hootsuite